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Disney Boss Bob Iger Tells Workers to Return to Office for 4 Days a Week from March

According to a document obtained by the BBC, Disney CEO Bob Iger has announced that hybrid employees will be required to come to corporate offices four days a week beginning March 1. Iger emphasized the value of in-person collaboration in terms of creativity, connection, and learning in the email.

During the epidemic, many organizations, like Disney, implemented work-from-home or hybrid work strategies to combat the spread of COVID-19. However, as vaccination rates have increased and instances have decreased, several businesses have sought to return to pre-pandemic work environments.

Disney’s new policy is stricter than that of other large corporations, which have traditionally mandated two or three in-office days for hybrid staff. In September of last year, Apple instituted a three-day-per-week mandate, and in November, Twitter owner Elon Musk forced nearly all Twitter employees to return to the office five days a week.

Following a term as CEO from 2005 and 2020, Iger’s return to the helm of Disney in November was accompanied by a promise to inspire renewed growth for the firm and prepare a successor. In February 2020, Iger was succeeded by Bob Chapek, who held the position until Iger’s return.

Iger has put a hiring block in place while reorganizing Disney’s Media & Entertainment Distribution division and changing the company’s organizational structure to return budget authority to people who choose creative projects.

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Disney shares have dropped roughly 40% in the last year, and the corporation is valued at around $174 billion. The corporation has experienced issues as advertising dollars have dried up and consumers have increasingly abandoned cable subscriptions in favor of streaming. Disney+, the company’s streaming service, has also been weighed down by increased costs.

Bob Chapek, the CEO of Disney, stepped down amid scandal and financial difficulties for the corporation. Chapek was chastised for his reaction to Florida’s “Don’t Say Gay” bill, which resulted in a bill being approved to remove Disney’s special tax status in the state.

He was also embroiled in a high-profile spat with Scarlett Johansson over the release of the Black Widow film and Disney’s choice to distribute it on its streaming service while it was still playing in theatres. The dispute was finally settled, however, the terms of the agreement were not made public.

Aside from these controversies, Disney revealed that its streaming service, Disney+, lost roughly $1.5 billion in the three months ending September. Despite this, Disney maintains a large presence in the streaming sector, with more than 235 million subscriptions across its three platforms, which include ESPN+ and Hulu. It now has more customers than Netflix, which has roughly 223 million.

Iger’s return to Disney was met with surprise, but also with investor acceptance. “Iger’s track record at Disney is why he has such respect in the business,” said Walter Todd, President and Chief Investment Officer of Greenwood Capital, on the BBC’s Today show.

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